What is brand photography, why do you need it and what impact will it have on your business?
As a business owner, photography is one part of your overall brand identity and is part of your visual brand identity.
Your visual brand identity is made up of your:
-
Colours
-
Graphics
-
Images and photography
-
Layout and Design
-
Logo
-
Typography (font type, sizes, weight, spacing…)
The components of your overall brand identity work together to present your business as you want it to be seen by others, therefore, it’s important to understand your brand very deeply. Having a vague idea, simply opens you up to mixed messages, lack of coherence and a brand that fails to be memorable because there is nothing for your audience to latch onto.
Brands need to stand out, to be recognisable and this can’t happen if every time you are seen, you have been presented in a different light or with a different feel.
Visual brand identity is one of the tools you can use to help you do this.
One of the best illustrations of this is ridiculously simple.
Imagine you are driving through America, on Route 66...
You suddenly crave a can of Coca-Cola.
You pull into a gas station. (Yes, please imagine the dust which billows from your tyres as you screech to a halt, the air dry, parched.)
You eagerly head to the fridge of a huge selection of cans: some you're familiar with and some you’re not. The typography of the Coca-Cola can immediately grabs your attention (it’s familiar, it’s also what you were looking for) but as you go to pick it up you falter.
The colour red is not the same.
That sends your head into a spin. Is it the same as at home? Will it taste the same? Is this going to fulfil the craving I have?
Beside the Coca-Cola is a can of Pepsi. It’s appearance is exactly the same as it is at home.
Now, there’s no guarantee you’ll actually choose the Pepsi but the fact you faltered is enough to set you off your stride and notice something different.
Before you walked in, you were a sure fire win for the Coca-Cola brand. While standing with your head in a tizz, a space has opened for competitor brands.
Note: this would never happen.
Huge brands like Coca-Cola invest hundreds of thousands in research and design to ensure that the red on a can in the US is the same as a can in the UK which is the same as a can in Spain, as in Australia. It doesn’t matter where you are in the world, that brand is the same. They work hard across their whole brand identity to ensure the message is always the same.
And it does matter. Massively.
Now, if you don’t know who your brand is, what it does, why it does it, you will have lots of gaps in your brand identity and these gaps are the perfect spaces for competitors to stand out.
For business owners, those types of gaps can be damaging.
How does professional brand photography work?
Professional brand photography will help you to close those gaps because before we even start thinking about a photo shoot or photographs we concentrate on your whole brand identity.
I’m often asked which order things should happen in and my advice is always:
Do the work on your brand before you do anything else.
It’s so common to dive into picking a name, designing a logo and setting up a website before considering pertinent questions around who, what, why and how. That part is fun but I promise, it’s way more exciting when you have the opportunity to make the decisions that will ensure you grow your business, especially when it all comes together, you step back and think, “Wow. This is who we are.”
Start with what you need.
If you haven’t done any work or are in the middle of a brand evaluation or rebrand, sign up for my free quiz - it's a great place to start to get clarity on where you are and what you need.
Hello!
I’m Victoria, a brand photographer and visual storytelling expert.
I believe your business photos should do more than just look good: they should capture the essence of who you are - including all your quirks - while aligning with your brand’s bigger purpose. Authenticity is at the heart of every image I create, because your visuals should tell the true story of you and your business.
When I work with clients, I dive deep to understand who they are as individuals and how that connects to their brand. This allows me to craft creative, meaningful images that not only reflect their personality but also strengthen their brand identity.
I created this quiz to give you a clear, actionable snapshot of your visual brand identity—so you can stop guessing, start improving, and build a brand that stands out, builds trust, and drives real results.
When you work with me as your brand photographer, we go beyond pretty locations, coffee cups, mobile phones, laptops and brand colours. Instead, we examine in depth what your brand is and how your visuals are going to appeal to, attract and engage your audience.
Each brand photo will reveal a key aspect of your brand.
Professional brand photos aren't really about you. It’s about emphasising why your audience should choose you over someone else.
The success of brand photography depends on your photographer knowing and understanding your brand and its nuances. Every photoshoot is unique and therefore fully tailored to you and your business.
The approach I use to ensure that your photography complements and enhances your visual brand identity is:
15-minute Consultation
Curious about how strategic brand photography can transform your business?
Let’s connect for a quick chat.
90 Minute Strategy and Planning Session
Success begins with strategy.
This 90-minute deep dive is designed to align your brand’s visuals with your goals, so every image is intentional, impactful and profitable.
Photography Session
With a clear strategy in place, we create high-converting professional photography designed to transform your brand's visual presence with strategic, purpose-driven images that directly impact your bottom line.
Same-Day Delivery
When we take action fast, we get fast results.
Immediately after your photoshoot, we'll collaborate to refine, finalise and ensure delivery on the same day.
Ongoing Support
Think of me as your ongoing creative partner, helping you make the most of your brand visuals after your shoot with exclusive VIP Support Days.
Are you ready to explore your true brand identity and join my other clients in elevating your visual brand identity?
-
I don't have a tripod, can I still book a Virtual Photoshoot?You can! You don’t need a tripod. A filled tinned can is perfect, so if you have any canned goods in your cupboards, pick your favourite and grab yourself an elastic band, hair bobble or stretchy hair and and we’ll make it work. Gather a pile of books or magazines too - or a large box or two. We’ll run through this on our Nail the Technology call to ensure you’re all set up way before the shoot.
-
Why do I need an internet or data connection?The photographs are taken via the app and because it’s the way we “virtually” connect, we need a data connection to maintain that connection. If your connection is quite weak or poor, it can cause the images to pixelate and while that is fixable with editing, it can affect the image quality. If you’re worried you don’t have a strong enough data connection, arrange a call here and we’ll run a quick test for you. When you arrange a technology check call the cost will be deducted when you book or refunded if you’re unable to go ahead with the shoot.
-
Got a different question?Get in touch here.